Two minute showcase
Introduction
In the 1990s I studied Industrial Design, where I learned about human-centred design and design thinking. This gave me a solid foundation for understanding user needs.
These concepts have since informed what we now refer to as product design in the digital world.
2 min read
Exploring the problem space through research and observation.
Understand users’ needs, behaviours, and the broader context of the challenge.
Gather insights through interviews, data and competitor analysis.
Synthesise insights to clearly articulate the core problem.
Identify patterns, reframe the challenge, and agree on a design brief.
Ensure a specific, well-understood issue that’s meaningful and actionable.
Brainstorm, sketch, prototype, and test a range of possible solutions.
Be creative and iterative.
Explore experimentation and feedback to refine concepts and find the most promising approaches.
Shopping price comparison app
An app for seeking wellness
An real estate app for managing buyers and sellers
A concept design for a trading platform
A concept design for an agribusiness commodities trading platform
Tokenised design systems used on various projects
International menswear band (UK)
High end department store (UK)
Premium pasta meal-kit subscriptions (UK)
A complicated checkout design involving multiple orders and split shipments (UK)
An end-to-end travel ticket booking experience (UK)
Checkout and account for a subscription-model meal kit service (UK)
A sales funnel for health insurance
Booking flow for an exclusive hotel and members club (UK)
Ticket booking flow for NYC's top rated tourist experience (US)
