About

I’m a Melbourne-based Product and UX Designer with more than 23 years in the design industry. Eighteen of those years have been in digital and eight in UX.

I design products that make complex systems feel clear and easy to use. My work covers research, definition, interaction design, prototyping, testing and delivery. I help teams move from early ideas to working products. My focus is on clarity, consistency and measurable results.

Recent projects include redesigning the VicRoads digital experience, creating a component library for Eurostar, and work across transport, healthcare, proptech and e-commerce.

I also explore how AI can support real design work. I use it to speed up research, automate parts of design systems and test ideas faster, while keeping the quality and intention of the design intact.

When I’m not working on client projects, I’m usually refining my workflow, trying new tools or creating 3D illustrations for product concepts.

Product design

I design products from start to finish. I help define the problem, shape the experience and deliver interfaces that work in practice.

Design systems

I build and maintain design systems that improve speed, consistency and communication. I have created systems for VicRoads, Eurostar and Zyft.

User experience

I use research, structure and testing to design experiences that make sense. I map journeys, prototype ideas and validate them with users.

Visual design and UI

I combine brand thinking with interface craft. I work with layout, typography and interaction details to create clean and coherent interfaces.

AI and emerging tools

I use AI to improve design workflow, automate smaller tasks, speed up research and explore ideas more quickly.

Let's connect

I enjoy working with teams who care about clarity and detail.
If you’re building something that needs structure, polish or a clear direction, feel free to get in touch.