NYC spy themed museum and entertainment brand Spyscape kept me busy with art direction and design of a steady stream of site improvements and digital content.
Time frame: 6 MONTHS
Role: UX, UI, ART DIRECTION
A complete overhaul of the site for the Spyscape museum and experience in New York City. We simplified the site map and tried to bring the excitement through short video and bold photography.
A bold, graphic treatment on the microsite for the upcoming Spyflix Film Festival.
A revamped hub for SPY related media content, including video, articles and latest news. Future phases are to include a personlised content feed based on user account preferences.
The Spy Skills part of Spyscape interprets results from the museum visit and online games to give the user a profile to compare with famous spies, learn about spy roles, and inform a customised content feed.
Spyscape was expanding at a fast pace, offering a range of new products, events and content. We were keen to showcase as much as possible but were just bolting new things on to the nav. It was becoming confusing for us and for users.
At first I redesigned the nav, but we were trying to cram in too much stuff. It didn’t make sense and it was only going to get worse. Something had to give.
We started with an exercise in grouping the Spyscape offerings. What fitted with what? And how do we create a pleasant user experience while also addressing the business objective of expanding awareness of the brand?
We separated all the offerings and treated each as a seperate product
A series of weekly artwork done for each episode of Spyscape's hit podcast series 'True Spies'
A series of artwork done for each episode of Spyscape's Youtube series 'Debrief'
Spy themed graphics used throughout the site.