Spyscape

NYC spy themed museum and entertainment brand Spyscape kept me busy with art direction and design of a steady stream of site improvements and digital content.

Agency: SPYSCAPE
Time frame: 6 MONTHS
Role: UX, UI, ART DIRECTION

Spyscape HQ

A complete overhaul of the site for the Spyscape museum and experience in New York City. We simplified the site map and tried to bring the excitement through short video and bold photography.

VISIT SITE

Spyflix

A bold, graphic treatment on the microsite for the upcoming Spyflix Film Festival.

VISIT SITE

Spycraft

A revamped hub for SPY related media content, including video, articles and latest news. Future phases are to include a personlised content feed based on user account preferences.

Spy Skills

The Spy Skills part of Spyscape interprets results from the museum visit and online games to give the user a profile to compare with famous spies, learn about spy roles, and inform a customised content feed.

Challenges

The nav

Problem

Spyscape was expanding at a fast pace, offering a range of new products, events and content. We were keen to showcase as much as possible but were just bolting new things on to the nav. It was becoming confusing for us and for users.

Tipping point

At first I redesigned the nav, but we were trying to cram in too much stuff. It didn’t make sense and it was only going to get worse. Something had to give.

Rethink

We started with an exercise in grouping the Spyscape offerings. What fitted with what? And how do we create a pleasant user experience while also addressing the business objective of expanding awareness of the brand?

Solution

We separated all the offerings and treated each as a seperate product

Mobile

Global nav
Local nav

Desktop design

Global nav
Account
Local navigation across different sites

Ticket Widget

Graphics

Podcast graphics

A series of weekly artwork done for each episode of Spyscape's hit podcast series 'True Spies'

Video graphics

A series of artwork done for each episode of Spyscape's Youtube series 'Debrief'

Spy theme graphics

Spy themed graphics used throughout the site.